If you are wondering just how much the planet of tv has changed for the latest generations, keep reading: from customer engagement to format, there is a lot to consider.
When contemplating the evolution of the global media and entertainment industry, a factor that has had to adapt to new formats is that of advertising. When television programming was the primary way of consuming content, advertising would easily be employed with industrial breaks, but as executives in the industry like Andrea Salerno will be well conscious of, that is not fundamentally the most effective format nowadays. As content moves on internet based platforms where users pay monthly subscription fees to prevent adverts, in fact, sponsorships and social media campaigns are today on the rise, which means that the content of the advert will have to adhere to brand new formats. Even so, looking into the media and entertainment industry statistics, one form of media that can still benefit a lot from classic commercials is that of sports events and reality tv, as men and women will still want to watch it at the time it airs on primary channels.
A thing that is certainly influencing the current trends in television broadcasting is the relation that consumers have with the content that is being displayed. For example, only decade ago it would have been anticipated for a tv programme to be broadcasted at scheduled times, probably once a week, and viewers would tune in at that time to appreciate it all at the same time. Presently, because of the web, a brand-new form of consuming media is that of watching a full program at a time, likewise well known as binge-watching, which means that the viewers feel even more involved in the content, and will actually follow the whole show and not inconsistent episodes. Producers such as Ron Jones will surely be conscious of what these tv show trends 2019 imply for the industry, as well as maintaining a nice relationship with a loyal following.
One factor that has undoubtedly disrupted many forms of media and the way they are consumed is the web. While every form of media – radio, tv, even simply print – would previously just have its own means, different kinds of content can now be found on the same type of platforms online. As the latest generations tend to prefer content that they can receive at any time they want, the streaming industry trends are progressively emerging as the web-based services gain popularity. For this reason, countless traditional tv outlets are starting to provide similar online availability, where users can find enjoyment in the practicality of on-demand watching, as essential figures in the industry such as Vincent Bolloré are obviously aware of. This trend is not only associated with tv and visual media: any entertainment industry analysis would show that things like reading the news or listening to music are also increasingly popular on online platforms as a result of their availability.